Is Saint John ready to feel the burn?

3rd Degree Training set to open on Manawagonish Road Feb. 27

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Kevin McEachern is opening 3rd Degree Training, a body-weight boot camp fitness facility, in Saint John on Feb. 27. Submitted photo.

Kevin McEachern wasn’t entirely shocked when he got downsized from his business development job in the vacation industry. The timeshare exchange business wasn’t on an upswing, he says, and he knew it likely wasn’t a career that would take him to retirement.

Over his 10 years of meeting with clients — many of whom owned small businesses — he came to respect and admire their work.

“I was always the corporate guy on the other end of the desk trying to sell them a product,” says McEachern, 37, who is opening 3rd Degree Training in Saint John later this month.

As much as he thought about going into business on his own, the stats were a little daunting. According to Industry Canada, only half of small businesses last five years.

Nearly 80 per cent of franchises, on the other hand, continue to operate five years after opening their doors, he says, because businesses models and processes are already established and proven to work.

So when McEachern, of Quispamsis, lost his job and started considering his options, the idea of starting fresh and opening a franchise held real appeal.

“I became intrigued and thought it was the way to go,” he says.

McEachern has always had an interest in healthy living and took up running a few years ago, running his first marathon in 2015 and several Spartan obstacle course races in 2016. When he started looking through franchise opportunities, he soon stumbled across a PEI-based fitness franchise, 3rd Degree Training and Actual Nutrition. The required upfront investment was affordable, he says, and the idea of opening up a business he truly cared about was exciting.

“When you get moved out of a position not by your own choice – you realize you have an opportunity to make a decision,” he says. “I could get a regular old 9-to-5 day job and work for someone else, or I could have the opportunity to give something back to the community.”

McEachern knows the power of exercise and its ability to help one overcome life’s challenges first hand.

After separating from his wife a couple of years ago, instead of sinking into a depression, McEachern immersed himself in the world of fitness, nutrition and running.

“It became a way of stress management, and I realized it was very empowering for me,” he says. “Every time I went for a run or went to the gym, I felt like I was thinking more clearly.

“I thought, ‘Wouldn’t it be amazing if I could take that passion for exercise and healthy eating and turn that into a career to help others?’”

Now McEachern is turning that dream into a reality.

The Saint John location of 3rd Degree Training opens at 1490 Manawagonish Rd. on Feb. 27. Registration is Feb. 18 from 8:30 a.m. to 1 p.m.

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The gym runs eight-week boot camps including unlimited classes and nutrition advice. Clients can also take advantage of before-and-after photos and measurements so they can track their progress.

Workouts completely consist of body weight movements — such as squats, burpees and planks — in a group atmosphere full of encouragement and motivation.

“Running is the backbone of my passion for fitness,” says McEachern, who is now a trained fitness instructor. “At the same time, I understand it’s not for everyone. At 3rd degree, you can still get that runner’s high. About 15 to 20 minutes into the workout, you feel like you’re elevating, and you get your body to a point you didn’t know was possible thanks to the group environment, the pumping music and the serotonin flowing through your body.”

Anyone who signs up for an eight-week boot camp also benefits from Actual Nutrition, which subscribes to a whole foods-based approach to eating. It’s about nutrient density and no gimmicks, McEachern says.

“It’s not points-based, it’s not calorie-counting, it’s not about making people feel guilty,” he says. “It’s getting back to basics.”

McEachern says the goal will be to help members stay accountable to healthy eating.

The Saint John location — which boasts an expansive space equipped with showers and change rooms — will be the fifth in the Maritimes, joining Stratford, Montague, Summerside, Dartmouth and Moncton. 3rd Degree Training is only the second franchise to come out of PEI — the first being a popular ice cream chain.

McEachern says he not only believes in the business, but he has seen the difference the program has already made in people’s lives across the region.

“You can see crazy results even after one eight-week boot camp,” he says. The body weight movements are effective because they are all ways humans are meant to move — no heavy weights required.

“It’s a welcoming environment and it’s meant for people of all shapes and sizes. Every person walks out of there feeling like, ‘Holy, that was tough. But wow, am I ever proud of myself.’”

For more information, join the Facebook group for 3rd Degree Training – Saint John. Be sure to like and share the post for a chance to win a spot in the first 8-week bootcamp!

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Published by

April C

Writer, editor and mom in Saint John, NB.

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